Haas’ director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line.
In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Helvetica was developed by Max Miedinger with Eduard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. Note the visble steel tubes and the rectangular forms completely devoid of ornamentation. This chair design was developed as sculpture to complement the houses he was building. Le Corbussier, an ndustrial & architectural designer, thought of his furniture as “equipment: (machines to sit in).
#HELVETICA NOW COMPARISON FREE#
Müller-Brockmann style is recognizable: minimalist and free of ornamentation, he used sans serif type and a strict grid structure. He is remembered as the most influential designer during the Swiss era. Josef Müller-Brockmann was a designer, teacher, and writer. Achieving objective clarity and order is the ideal. In this philosophy, the designer defines his or her role not as an artist, but as an objective conduit for communicating a message between different parts of society. The social philosophy behind this design movement rejects personal expression and eccentric solutions and embraces a scientific approach to design. The visual characterizes of this style include a visual unity achieved by asymmetrical organization on a mathematically constructed grid objective photography and type that presents information in a clear and factual manner, free from the exaggeration of propaganda and commercial advertising. Advocates argue that the style’s pure legibility enable the designer to achieve a timeless perfection of form. Critics of this style argue that it is based on formula and results in a sameness of solution.
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